Meet Our Founder
From losing her Mum at 16 who named the brand to 25 year old Forbes Panelist.
Our Mission
We believe in beauty with purpose, where every shade tells a story of impact. We're dedicated to empowering individuals through inclusive beauty experiences, fostering confidence and self-expression while driving positive change in our communities, one shade at a time.
Female empowerment is strongly committed to at Amplified Beauty Australia. Our Founder spends a portion of her time teaching children at Australian schools how to tap into resilience from a young age, and shares her story to empower on a global scale via podcasts, panels and public speaking at events.
Our Identity
Diversity & Inclusivity, as one of the first Indigenous owned cosmetic brands in the world. As you will see in our campaigns and shade range, we have catered for ALL skin tones & genders. This is still a major gap in the Beauty Industry and we will continue to try and fill them as we grow.
Leaving our footprints behind is something we endeavour to do as a Company. Currently, we donate 10% of sales from The Tracey to Youth Off The Streets (YOTS) to assist vulnerable kids back to a strong, happy path in life. We are here to make a difference.
