Learn About Our Founder
Country Girl turned Make Up Artist / Entrepreneur after losing her Mum at 16 years of age who named Amplified Beauty Australia prior to passing.
​See the journey below! Moving from home town Broken Hill NSW to Melbourne Victoria to follow her dreams after the devastating loss of her Mum, Shahna relocated to Adelaide SA to build make up business SSMITH ARTISTRY. This was the beginning of many personal obstacles as well as professional milestones.
​​Relationship breakdowns, couch surfing, rebuilding financial dependence whilst running SSMITH ARTISTRY, this did NOT stop the planning of our beloved Amplified Beauty.
2014
Shahna Smith & her Mother, Tracey Smith 6 months prior to passing.
2015
Our founder headed to Melbourne VIC for to chase her dreams after her Mum passing.
2015
Studied Diploma in Makeup.
2016
Worked for SEPHORA gaining knowledge, resources and skills.
2018
After relocating to Adelaide, SA commencing makeup business SSMITH ARTISTRY - gained international publication.
2019
Began designing and bringing the business plan of Amplified Beauty Australia to life.
2020
Designs became tangible products.
2021
Gained Investment and signed with Indigenous Business Australia.
2022
February 2022 launched Amplified Beauty Australia.
2023
7News South Australian Leadership Award Winner 2023.
2023
2023 Forbes Panelist at Women's Summit.
